-- For Immediate Release -- 

July 18, 2022, New York, NY - Urban Therapy LLC announces the appointment of Dana Ammons as our new President and CEO, effective July 18th, 2022. Dana comes to us directly from Procter & Gamble and will also join the board as Board Member. This follows the departure of our previous CEO Randy Zeno at the end of last year. Randy left to pursue an exciting new opportunity for him that he was recruited for.

Dana Ammons said “I am excited by this fantastic opportunity to step into the President and CEO role to lead Urban Therapy into the next phase of exponential growth in the international natural hair care and beauty market. The last two years have seen Urban Therapy, and its key brands – Twisted Sista and Wellness + Therapy - achieve significant distribution growth through key brand partnerships across the US, Canada and European retail markets. Moving forward, I will be focused on ensuring that our brands continue on a strong glide path of share growth that will fuel expansion into additional areas of the fast growing multicultural beauty market. I look forward to working with our outstanding team, top notch partners, both domestic and internationally located, to grow the business and to deliver continued profitability for our retail partners and shareholders alike”.

"After careful consideration of the outstanding candidates brought forward through our search process, we’re confident that Dana’s proven track record at Fortune 50 companies such as Procter & Gamble, Pepsi and Colgate Palmolive, as well as his start-up experience and entrepreneurial successes, make him the right leader to take Urban Therapy’s growth and innovation to the next level. We want to thank Otis Robinson for his effective leadership over the past seven months while serving as interim CEO and for his many contributions to the company”, said Bob Barnett, Urban Therapy Board Member. Otis will now transition CEO responsibilities to Dana as he returns to his leadership role in our Product Supply & Operations division.

We also wish to thank Rory Verrett and his team from Protégé Search for their outstanding work as our search partner on this assignment.

Inquiries can be addressed to Dana Ammons at dana@urbantherapyus.com.




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